By Robert Oppenheim
This new source offers all of the details essential to advertise a salon successfully and inexpensively, for development and conserving a high-quality consumer base. With a wealth of easy and inventive how you can allure consumers and raise revenues, a hundred and one Salon Promotions is determined by easy, easy-to-learn tools for construction and retaining a profitable salon on a shoestring funds. Readers will how one can capitalize at the climate, benefit from vacation trips, community with different pros, gift consumers to make sure repeat company, and masses extra. just a few of what you'll research contains:
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Additional info for 101 Salon Promotions
And it’s the kind of advice one friend would IF EVERY STATION tell another, not a pushy sales talk. ” The rest is easy. THROUGH THEM POSTED 7 While you’re on the subject of summer, it is of course, good advice to tell PROMINENTLY, THE her always to use a sunscreen as well as hair products with an appropriate CONVERSATION WILL SPF. (Do you stock several SPF numbers in spring and summer? ) BE THERE, THE It would help, too, and you would be doing your clients a favor, if ATTENTION WILL BE you stocked some attractive bathing caps and head coverings.
They were talking about their kids or husbands or boyfriends or boss when they should have been talking about preventive measures during the Danger Months. 6 Advice is what every client needs. Product sales may come later, but advice is what they need first. They must be told about the destructive elements their hair will be exposed to during June, July, and August. They need some tips and pointers: • Try to wear a bathing cap while swimming. If possible, rinse hair with clear water after exposure to chlorine or salt water.
HOLIDAY. A gift certificate at the Color & Comb Salon. Your gift can be for any amount or any service you choose. Shampoo, Cut, Restyle, Blowout, Color, Perm, Facial, Manicure. WHAT COULD BE BETTER FOR MOM THAN THE GIFT OF BEAUTY AND PAMPERING. Color and Comb Salon • 1234 Broadway • Riverside • Tel. 987-6543 Give these away by the hundreds. Chances are, the sale of your first gift certificate will pay for the whole printing job. S e c t i o n I I • H o l i d a y s & E v e n t s 35 3 4 Make sure you get the name, address, and family relationship of everyone who buys a gift certificate.
101 Salon Promotions by Robert Oppenheim