By Arthur Asa Berger San Francisco State University
Is recognition like an iceberg? Does ads bring about the commodification of people? what's the hidden that means of fairy stories? In 50 how one can comprehend communique, Arthur Asa Berger familiarizes readers with vital suggestions written by means of prime conversation and cultural theorists, equivalent to Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, etc. geared up in fifty brief segments, this concise advisor covers a variety of very important principles from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communique. Berger's transparent motives and examples encompass this collection of influential writing, jogging the uninitiated via those occasionally dense theoretical works. His decisions and statement will problem readers to re-evaluate the position of verbal exchange in our tradition. This enticing, available ebook is key for college students of communique and an individual drawn to how we converse in an international of speedily altering media.
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Extra info for 50 Ways to Understand Communication. A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
What does de Tocqueville say? Culler raises an important point. If signs are to be meaningful, there must be a society that, one way or another, teaches people how signs are to be interpreted. The meanings of signs are not natural but determined by society. Individual behavior, Culler argues, is the result of there being something we call society, and individuals are not the creators of society. Margaret Thatcher, former prime minister of England, argued that society is just an abstraction and only individuals exist.
Lewis Carroll, Alice in Wonderland and Other Favorites (New York: Pocket Books, 1951), 189–190 Questions for Discussion and Further Research Would it be better to celebrate “unbirthdays” rather than birthdays? If so, why? If not, why not? Was Humpty Dumpty correct when he asserted that words mean whatever he wants them to mean? What is the difference between connotation and denotation? Are the dictionary makers “masters” of what words mean? Defend your answer. If words could mean whatever we wanted them to mean, could we communicate with others?
4 Antithetical Meanings of Words 5 Society Precedes the Individual 6 Language Codes 7 The Structuralist Perspective 8 Culture and the Unconscious 9 The Importance of Metaphor 10 A Model of the Communication Process 11 The Lasswell Formula 12 Art and Society: A Model 13 Dialogic Aspects of Communication 14 Conversation as Narrative 15 Men and Women Use Language Differently 16 Black Speech 17 People of Color and the Media 18 Nonverbal Communication 19 Facial Expressions 20 Fashion as Communication 21 Symbolism and Religion 22 The Meaning of Symbols 23 The House as a Symbol of Femininity 24 Miss America’s Mythic Significance 25 Images of Women in Advertising 26 The Power of Advertising in Capitalist Societies 27 Myths and Society 28 Robinson Crusoe as Myth 29 Fairy Tales and the Psyche 30 Hot and Cool Media 31 The Impact of Postmodernism 32 The Postmodern Eye 33 Mind and Media 34 Cybertexts and Video Games 35 Digital Media 36 Smart Mobs 37 How Crowds Think 38 Television and Art 39 Amusing Ourselves to Death 40 narratives in the Media 41 Television Is a Dramatic Medium 42 The Power of Rock Music 43 Artistic Texts 44 Psychoanalysis and Literature 45 Humor and Communication 46 On Comedy 47 What Does Art Do?
50 Ways to Understand Communication. A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture by Arthur Asa Berger San Francisco State University