Applied Public Relations: Cases in Stakeholder Management by Lawrence F. Lamb, Kathy Brittain McKee PDF

By Lawrence F. Lamb, Kathy Brittain McKee

ISBN-10: 0805846069

ISBN-13: 9780805846065

ISBN-10: 1410611205

ISBN-13: 9781410611208

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Additional info for Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)

Sample text

To satisfy employees' desire for information and abide by SEC regulations, Freddie Mac sent an e-mail alert to all employees on Monday morning and referred them to the Home Front intranet. The company also issued a news release with wide distribution, reaching general and financial news media as well as investment analysts. Announcement on the Intranet On the intranet, employees saw a detailed report on the executive changes and brief biographies of the new corporate officers. It also reviewed the plans for restating prior years' financial results, the potential effect on future accounting periods, and cooperation with the OFHEO, SEC, and NYSE authorities.

You may wish the friendly children were occasionally less so when you find their toys and playthings scattered across your yard or when their teenage son's car stereo wakes you up each Friday night when he comes home from a date. The level of familiarity you have with your neighbors may be based as much on your willingness to engage in a relationship, however give-and-take it may be, as on their willingness to accept the responsibility of your friendship, and your satisfaction with the relationship may fluctuate depending on time and context.

Increased fiscal support: The financial contributions through taxes, payrolls, and purchases may be enormously important to local, or indeed regional, national, or international, economies. Small businesses within a community may succeed or fail based on the "turnover" of such dollars in local commerce. • Growth of related industries: Having a major manufacturer locate in one's community may sharply increase the likelihood of attracting other similar large industries or even more industry-related small businesses, thereby increasing the economic health of the community.

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Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series) by Lawrence F. Lamb, Kathy Brittain McKee


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