New PDF release: Authentic TM: the politics of ambivalence in a brand culture

By Sarah Banet-Weiser

ISBN-10: 0814787142

ISBN-13: 9780814787144

Show description

Read or Download Authentic TM: the politics of ambivalence in a brand culture PDF

Similar politics books

America Beyond Capitalism: Reclaiming Our Wealth, Our by Gar Alperovitz PDF

"Be ready for a mind-opening adventure. "
-The Christian Century

"Highly readable; first-class for college students. . . . A tonic and eye-opener for an individual who wishes a politics that works. "
-Jane Mansbridge, Adams Professor, John F. Kennedy tuition of presidency, Harvard University

"America past Capitalism comes at a severe time in our history-when we know our procedure isn't operating yet we aren't certain what should be performed approximately it. This e-book takes us outdoors the confines of orthodox considering, imagines a brand new lifestyle jointly, after which brings that imaginative and prescient again into truth with a suite of eminently sensible rules that promise a very democratic society. "
-Howard Zinn, writer of A People's background of the United States

"Succeeds brilliantly in taking the Jeffersonian spirit into the final bastion of privilege in the US, supplying doable suggestions for making the yankee economic climate one who is really of, through, and for the folk. "
-Jeremy Rifkin, writer of the eu Dream: How Europe's imaginative and prescient of the long run Is Quietly Eclipsing the yankee Dream

"The form of cautious, well-researched, and useful substitute progressives were looking. And it's more-visionary, hopeful, even inspirational. I hugely suggest it. "
-Juliet Schor, writer of The Overspent American: Why we'd like What We Don't Need

"A compelling and convincing tale of the long run. "
-William Greider, writer of The Soul of Capitalism: starting Paths to an ethical economic system

Get Why We're Liberals: A Political Handbook for Post-Bush PDF

The bestselling writer demolishes myths approximately liberalism in a lively polemic

due to the machinations of the ideal, there isn't any dirtier notice in American politics this present day than “liberal”—yet public opinion polls constantly exhibit that most of usa citizens carry liberal perspectives on every little thing from wellbeing and fitness care to overseas coverage. during this feisty, available primer, bestselling writer Eric Alterman units out to revive liberalism to its rightful venerated position in our political lifestyles because the politics of America’s daily voters.

In Why We’re Liberals Alterman examines liberalism’s improvement and demonstrates how its partisans have come to symbolize not only the mainstream, but in addition the vast majority of american citizens this day. In a crisply argued even though widely documented counterattack on right-wing spin and incorrect information, Alterman speedily disposes of such canards as “Liberals Hate God” and “Liberals Are smooth on Terrorism,” reclaiming liberalism from the fake definitions foisted upon it by way of the fitting and repeated all over the place else. Why We’re Liberals brings readability and standpoint to what has usually been a one-sided debate for not anything under the center and soul of the US. Why We’re Liberals is the appropriate election-year booklet for all of these able to struggle again opposed to the conservative mud-slinging computing device and declare their voice within the political debate.

How Politics Makes Us Sick: Neoliberal Epidemics - download pdf or read online

Because the early Nineteen Eighties, neoliberalism or 'market fundamentalism' has ruled politics and economics around the globe. during this very important booklet, Ted Schrecker and Clare Bambra examine the results of over 3 many years of those guidelines with specific connection with the USA and the united kingdom. They specialize in weight problems, lack of confidence, austerity, and inequality, arguing that every represents a 'neoliberal epidemic' - neoliberal simply because they're implicated within the upward push of neoliberal politics; and epidemics simply because they've been swiftly transmitted throughout foreign populations at a fee obvious in epidemics of organic contagions.

The New Third Rome : Readings of a Russian Nationalist Myth by Jardar Østbø PDF

Drawing on theories of political delusion and ideas of nationalism, Jardar ØstbØ analyzes the content material and ideological functionality of the parable of Russia as a 3rd Rome. via case reports of 4 well-liked nationalist intellectuals, ØstbØ indicates how this messianic delusion was once used to reinvent Russia and its allegedly rightful position on this planet after the cave in of the Soviet Union.

Additional resources for Authentic TM: the politics of ambivalence in a brand culture

Example text

Nor are all girls’ media productions mere masquerades rather than socially and cultur ally significant practices. YouTube is a rich online space for exploring these kinds of ambivalences. On July 25, 2008, the user kpal527 posted “i kissed a girl” to YouTube. In the two-and-a-half-minute video, two young white girls, likely twelve or thir teen years old, dance and sing to the popular song by teen idol Katy Perry, “I Kissed a Girl:’ The video seems to have been filmed with a webcam, a fairly low-quality image and no close-ups or any camera movement.

But because there is tremendous unpredictability in consum er culture in terms of what brands wifi actually inspire loyal relationships , marketers and branders are often anxious and insecure about which brands will succeed and which will fail. The relationship between brands and consumers needs to be constantly made and remade, and this continuous process creates yet another demonstration of the ambivalence in brand culture s. ” One strategy in . 60 BRANDING THE POSTFEMINIST SELF BRANDING THE POSTFEMINIST SELF securing this relationship involves collapsing brand strategy and personal identity; The collapse between business brand strategy and personal identity construction that these marketers assume has logic in an economic context where the individual is privileged as a commodity and where cultural and social life is increasingly organized and experienced through the terms and conditions of business models.

This kind of “immaterial labor:’ as I argued in chapter i, not only involves new characteristics of production, such as digital technologies and flexibility but also “involves a series of activities that are not normally recognized as ‘work’—in other words, the kinds of activities 72 II BRANDING THE POSTFEMINIST SELF involved in defining and fixing cultural and artistic standards, fashions, tastes, consumer norms, and more strategically, public opinion:’ ’ As a result, 6 the relationship between labor, products, and capitalism has a new dynamic, so that affect, attention, and culture itself are available as part of capitalist 62 Because labor is now understood as flexible, ephemeral, and con exchange.

Download PDF sample

Authentic TM: the politics of ambivalence in a brand culture by Sarah Banet-Weiser


by William
4.1

Rated 4.15 of 5 – based on 35 votes

Published by admin