Download e-book for kindle: Choice and Preference in Media Use: Advances in Selective by Silvia Knobloch-Westerwick

By Silvia Knobloch-Westerwick

ISBN-10: 0805855157

ISBN-13: 9780805855159

Mediated messages flood our day-by-day lives, via almost never-ending offerings of media channels, genres, and content material. notwithstanding, selectivity determines what media messages we attend to and concentrate on. the current booklet examines the standards that impact this selectivity.

Seminal books on selective media publicity have been released in 1960 by way of Klapper and in 1985 by way of Zillmann and Bryant. yet an built-in replace in this examine box is far wanted, as rigorous selective publicity learn has flourished within the new millennium. within the contexts of political communique, healthiness verbal exchange, net use, leisure intake, and digital video games, the an important query of ways contributors decide on what content material they devour has garnered a lot consciousness. the current e-book integrates theories and empirical proof from those domain names and discusses the comparable study methodologies.

In gentle of the ever-increasing abundance of media channels and messages, selective publicity has turn into extra very important than ever for media affects. This monograph offers a entire evaluation of the examine on selective publicity to media messages, that's on the middle of verbal exchange technological know-how and media results. it truly is required analyzing for media students and researchers, and grants to steer and encourage destiny examine.

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Additional resources for Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research

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When the level of arousal potential is too high, individuals lower arousal by exploring or avoiding the stimuli. ) For example, recipients will dislike a musical piece that is very uncommon in its style and thus irritating. After some extent of exposure to the new style, listeners may find the same song more likeable. As exposure to the music style continues, listeners become bored and dislike the music more and more. Hence, effects of some stimulus features depend on recipients’ prior exposure to it.

But for many preferences, media users recognize themselves as fancying specific movie genres, tuning in to a newscast on a regular basis, or even collecting recordings of one category. On the other hand, choices may sometimes be deliberate and consciously goal oriented. Babrow (1989) noted that to the extent that exposure is under volitional control, expectancy-value models would be suited to study origins of selective exposure. While media users will often perceive high degrees of control with regard to their media consumption, there may be many unconscious processes ongoing that draw them into a movie or an article in the first place and for longer than they anticipated, although they have not cognitively elaborated whether to do so or not.

Social-psychological escapism” results from dissatisfaction with the closer social setting of the individual, for instance, loneliness. Finally, Henning and Vorderer (1999) suggested the term of “individual-psychological escapism” to occur when an individual aims to escape from negative states that were not (directly) caused by social instances. Regardless of the source of negative affect, it appears that escapism refers to the motivation to cope with unfavorable circumstances and mental states through distraction.

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Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research by Silvia Knobloch-Westerwick


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