Get Content Marketing: Think Like a Publisher - How to Use PDF

By Rebecca Lieb

ISBN-10: 0789748371

ISBN-13: 9780789748379

In case you have an internet site, a weblog, or perhaps a fb or Twitter presence, you're a writer. imagine like one: construct a electronic content material approach that embraces phrases, photos and multimedia to systematically improve shopper engagement and conversion charges. In content material advertising, world-renowned electronic content material specialist Rebecca Lieb bargains the entire designated, actionable assistance you will have. Lieb publications you thru making plans what you are going to say on-line, how and the place you will say it, how usually you will converse, and the way you are going to degree your effectiveness. She deals useful suggestions for "listening" to conversations approximately your model, items, and providers, responding extra successfully, and successfully informing these conversations. you are going to methods to use your electronic content material technique to form advertising, branding, PR, website positioning, consumer and media family, weblog content material, social media tasks, and naturally, your web site. Lieb drills right down to supply distinctive, actionable suggestion for matters akin to deciding on distribution channels ensuring you do not run out of items to assert making your content material "findable" selling two-way discussion. utilizing her ideas, you could marketplace way more successfully and in my opinion construct loyalty as you tell and entertain consumers and decrease or perhaps dispose of advertisements bills. give it some thought: why purchase media whilst, this day, you're the media?

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Extra info for Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

Sample text

Where are you going? Come on! Oh my god the guys totally said you’d react this way. What?! Only Ryan and Jason and Tim and Suraj and the other Ryan and Scott. Oh like you don’t talk about me with your friends. You are so selfish! I swear, we’ve been going out for like three WEEKS and I don’t have one braggable sexual conquest yet! This is ridiculous! Yeah? Well I hate you anyway! You’re so stupid! And everyone thinks I can do better than you anyway, I don’t know why I even stuck around! Yeah, we’ll see what your best friend Jill thinks!

Viewers find what’s essentially an advertisement for Blendtec—Dickson doing product demonstrations—so entertaining that they’re willing to shell out $10 to buy a DVD compilation of the episodes. In other words, the campaign, which regularly rolls out new episodes of Dickson pulverizing stuff in Blendtec blenders, is also keeping the brand top-of-mind for consumers who may not be in the market for a blender today, but who will certainly be thinking of his products the next time they’re ready to buy a blender.

I swear, we’ve been going out for like three WEEKS and I don’t have one braggable sexual conquest yet! This is ridiculous! Yeah? Well I hate you anyway! You’re so stupid! And everyone thinks I can do better than you anyway, I don’t know why I even stuck around! Yeah, we’ll see what your best friend Jill thinks! I’M TEXTING HER RIGHT NOW YOU STUPID JERK! I want my jacket back AND my Green Day CD. I was a fool to think you’d ever truly understand those lyrics on the level I do. Whatever! I HOPE YOU HAVE THE WORST SENIOR YEAR EVER!

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Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech) by Rebecca Lieb


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